Superb raises €12M Series A to roll out Guest Experience Management across Europe

The way restaurants work is changing, and the pandemic has only accelerated this transformation. Guests will more than ever before favour the restaurants providing a personalised experience. Data and personalisation are the new must-haves for restaurants to succeed in the new era of hospitality.

Many tools like the booking calendar, taking orders and payments are today digitised, making it easier and convenient for restaurants to manage their business. Despite this, restaurants still use multiple systems which cannot integrate to manage their daily operations. Faulty integrations and the rise of GDPR and data regulations make it almost impossible for restaurants to share personal information across different platforms to better understand their guests and business, and ultimately improve their performance, upselling and guest satisfaction.

One platform to connect it all

Entering the next growth stage

What a rollercoaster this year has been for us all, and that’s why it feels even better to announce that we’ve raised our Series A investment of €12 million!

This Series A investment is led by Swedish Kinnevik, joined by SaaS investor Knight Capital, SEED Capital and individual contributions from Björn Lindberg (former CCO of PayPal — owned mobile card reader supplier Zettle), and Michael Conyers (founder of online reservations system, ResDiary).

We will use the funding to expand our team and increase our local presence in key markets

Let’s build the future guest experience together

We are happy to finally see restaurateurs returning to their homes, unite with their teams and welcome their guests again. Thanks to every restaurant, investor and team member for believing in us and taking part in our journey. We are excited to take on the next chapter together.

Together we believe experience matters.

Zaedo, Founder & CEO

Founder + CEO at Superb | Introducing Guest Experience Management globally